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We're Experts at Creating
Social Media Video Ads That Work
Why Use Video for Social Ads?
Whether you’re looking to create an explainer video to further educate your customers, or a behind-the-scenes look at your company to showcase your brand’s human side, a social media advert video can work wonders to engage your clients, and transform your viewers into doers.
SOCIABILITY
Social media should be just that – social. If you’re not part of the conversation, someone else will be. Using a video to advertise your product on social media shows that you understand that people are humans – video gives your business a personable edge which quite often is the key difference between clicks and scrolls. Videos are shareable by nature – when viewers are moved by your video they’ll be more inspired to share it.
GRAB ATTENTION
Great videos grab attention, it’s really that simple. The brain can process visual images faster than it can process text, so when you only have a few seconds to make an engagement, video is smart choice. Social media videos are attention-grabbing and can immediately make clients take notice and allure them into clicking for more.
SEARCH VISIBILITY
Video is the fastest-growing, most powerful driver for search engines like Google. Not only will video help increase your Search Engine Optimisation by getting more eyeballs on your site, but it will make them stay on your site for longer than if reading dry content alone. Bounce rate is an important marker for search engine algorithms, so keeping viewers engaged for longer is a pivotal strategy which will bring about big returns.
Turn clicks into profit with impactful social media video adverts which work hard for you and your brand. Eradicate the costly guesswork and get it right first time.
Almost half of the planet’s population uses social media. If you’re not working hard to increase your exposure in this fast-moving space, you could be missing out on opportunities. Choosing lively video content over static images for your social media ads is the fastest, most authentic route to brand exposure and search visibility. If you’re looking to increase customer engagement, maximise clicks and ensure that your social media video ads place you above and beyond the competition, you’ve come to the right place.
Here at Bull & Wolf we specialise in creating videos for social media advertising. Our deep-rooted passion for social ad video production means that we have become industry leaders in creating high-performing videos for Facebook, Twitter, Instagram, and YouTube. We have a laser-sharp focus on the latest trends and developments in this fast-paced digital marketing landscape, and share this in-depth understanding with each and every client we work with.
When creating videos to use as social media ads, there are certain specifications to keep in mind such as format, file sizes, video layout and spec requirements. Each social media platform will demand a different format, and the length of your video is also a key consideration when putting a video campaign together. If this all seems like a baffling science which is beyond your understanding (and the limitations of your smartphone), fear not! That is where the expert social video ad creation team here at Bull & Wolf come in.
Why Choose
Bull & Wolf?
4 REASONS WHY YOUR SOCIAL MEDIA AD NEEDS US
Unskippable Video Ads
We are creative thinkers, passionate storytellers and have a laser-sharp focus on the latest trends dominating the social media landscape. We make video ads which are convincing, authentic and intriguing. The social media video adverts we create go the extra mile to capture your target audience’s attention and make them stand up and listen. Using the magic of video production we create entertaining, shareable content that drives engagement and gets you the results you deserve. Our videos turn viewers into doers, it’s really that simple.
Specialist Social Media Ad Experience
Social video ads are not just videos posted on social media. Social ads are a specialist type of video, tailored to each social platform and further supported by paid placements with the aim of delivering very specific results. Our vast experience in creating video ads for social media means that we have a deep understanding of the format and know what generates the best results. We use proven strategies to bring your story to life, creating videos which not only engage audiences, but also satisfy the best practice requirements of each specific platform.
Personal Approach
We’ve created thousands of videos for social media advertising and always start with the question “what works for this particular story?” in order that the video serves the message and not vice versa. Whether the answer to that question is character animation, graphics and iconography, or a camera and crew, we work hard to make sure that your video works for you and your brand. It’s all about YOU.
AN AWARD-WINNING AGENCY
Don’t just take our word for it. We’ve won a host of awards that recognise our innovative video expertise and creative know-how, as well as our efforts in our business community. We’re the bona fide video experts with the awards haul to prove it. Our latest awards include:
Super-snappy Social Media Ads
Circular & Co
Circular & Co tasked us with creating a series of snappy, informative social media ads that would resonate with new customers. Taking their products into our studio we then used them to create assets for us across the series. Animated on-screen to create dynamic ads, we then used typography to highlight the key USPs. The videos have gone down a storm on social media and are a hit with Circular & Co’s resellers too.
The Simple Process of Social Media Video Ad Production
DISCOVERY
We start by getting to know your business and your aims. We love nothing more than hearing your ideas and kick-starting the flow of creative juices. Once we know your aims and objectives, we can begin to plan the video and suggest the best course of action for you and your brand. We will work with you to create a storyboard for the videos so that every aspect has been considered. We can even help you script a video and record voiceover if required.
THE SHOOT
Once the pre-production and careful planning has been executed, then we shoot. This is where you really get to show off your business. We can rally the team and bring in actors and props, or keep it nice and simple. We’ll also capture stunning and relevant footage to help illustrate your words.
POST-PRODUCTION
This is where our true expertise comes into play. Polishing the footage to ensure it’s presented professionally and formatted correctly for each social media platform is crucial to the video’s success. We use a simple, hassle-free review platform to make the post-production process perfectly painless for everyone involved. Once any changes have been made and you’re happy with the final video we will send you a download link and you can upload the video to your social channels and launch your campaign. We’ll advise on paid placements and marketing strategy to ensure your social media ad really goes the distance.
DON't FORGET THE PLANET
We are supporting Plant One and their Nature Positive Business scheme, restoring ancient woodlands of Cornwall and planting native trees to restore and help biodiversity.
Why Has Video Become So Vital For Social Media?
There’s a reason why your Instagram reels and Facebook stories appear at the top of your social feed – because video works.
All of the major social platforms invest in promoting video content because it yields the best engagement of any format and therefore generates the most income. If you want to grow your business online, social media video content is how you’ll do it. From Facebook to LinkedIn, video is a huge driver for generating client engagement on social media and no other format compares.
Social ads are big business. Ensure that yours shine brighter than all the rest with social media video ads which stir your audience to take action. Whilst a static image with text might create a buzz for a while, it soon dies off and is left languishing in the memory bank. Due to being innately more shareable and clickable than photos, video social media content benefits from longevity and continues working for a long time. YouTube and TikTok videos can resurface in news feeds months and years after they were first published, meaning that whilst video takes more time and investment than a simple photo, if you want your content to work hard for you, video content is where it’s at.
Our Top Tips for Creating Social Media Videos With Worth
Platform Matters
Creating a video is easy. Creating videos which work seamlessly across each intended platform is more challenging. Each social media platform has its own native format and it’s important to tailor each video accordingly
to maximise reach and increase shareability. We use our expertise to tailor each social media video advert to fit the campaign strategy in hand.
Lead Generation
The enormous potential for generating leads through social media video production is unequivocal. Whether your video ad is further boosted with paid placement, or it’s going to do the talking for you organically, embedding your video with specialist features such as call-to-action prompts or online polls will take your video far and wide, converting viewers into doers and smashing all lead gen expectations.
Mobile is King
Stats show that the majority of viewers will be consuming their social media content on their smartphones. This means that they are likely scrolling whilst doing other activities and so attention spans are limited. Making videos which grab attention from the outset is paramount. Optimising and formatting videos specifically for mobile is a vital part of the post-production process and ensures that your social media video ads work hard for you.
View More Social Media Video Ad Case Studies
A pioneering documentary for The Woodland Trust
In-event storytelling to get conversations going with Blue Earth
Reaching For the Sky with TECGirls
Unleashed the Flavours with Social Media Ads for ProQ
Frequently Asked Questions
We hope our website covers most of it, but here are some answers to questions which might help you before you hit the ‘get in touch’ button. Scrap that, get in touch anyway, we love a chat!
How can video improve the performance of my social media advertising?
Scroll down your social media feed and you’re guaranteed to spot a range of advertising campaigns from your favourite brands (plus a few surprise ones). It can be hard to stand out amongst the crowd, but that’s where video content can really help emphasise your brand’s USPs.
What can I expect from working with Bull & Wolf?
We have a range of social media video packages to suit your needs and budget. Once our talented team of filmmaking experts have worked their magic on our brand, we’ll bundle up your collection of videos and send them to you. After that, it’s over to you to share your videos with the world. We’ve worked with some amazing brands in recent years. You can check out our recent case studies here.
Where do you film the videos you'll create for my social media ads?
That depends on your product, brand or service! Our experienced team of experts are well-equipped to deal with the wildest of production sets. However, if it’s a product-focused video you need, our film studio has everything we need to create standout videos for your social media campaigns.
How quickly will my social media videos be ready to use?
Once filming is done, we have a team of super-talented editors who are ready to spring into action. We’ll get to work crafting your videos and can have the first versions ready for review 48 hours after we’ve shot them.
Is social video content expensive to produce?
Here at Bull & Wolf Film Co. we pride ourselves on pricing competitively. As a guide, our video projects start from £3,500. To find out how much our social video service costs and to acquire a bespoke quote, get in touch with us.
Can you help with animation for my social media campaigns?
Absolutely! Whether it’s a standalone animated video or animated elements as part of your videos, we are experts at creating impactful, fun and professional animations. Some of our clients that have used our animation services include Buttermilk, Tunespotter, Truro and Penwith College and NIHR. Take a look at our animated video production page for more information.
How do I use video on my social media campaigns?
Your new social content doesn’t just need to be used on advertising campaigns. We’ll provide your videos in a range of dimensions so they can be used for both organic social content across, stories, reels and video posts alongside your fantastic new advertising campaigns.
When you consider a video production agency for creating social media videos for your brand, use an agency that specialises in social media video production like the brilliant creative team of experts here at Bull & Wolf.
We know what works, and have years of experience in creating compelling, unskippable, custom-made videos for social media ads. Are you looking for a series of short Instagram ads, or a main YouTube preroll advert followed by social stories? We know that each social media platform is unique and we can discuss the pros and cons of each one, but the key is capturing people’s imaginations right at the start.
Are You Ready to Tell Your Brand's Story?
There’s nothing we love more than discussing your ideas and exploring the possibilities of what we can achieve together. Get in touch today and discover how professional video can elevate your brand. This time next year you’ll be glad that you made the call today, we promise.
