Corporate videos: Do they really work?

July 13, 2022
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It is no secret that corporate videos have grown (and continue to grow) in popularity. More and more companies are embracing the medium and seeing great returns on their investment, whether that’s financially by generating more sales, or through generating applications for a new position within their company. After all, they are a highly effective way for a company to promote their products and services, or simply to tell their brand story.

But a question you may be asking yourself before you invest in corporate video production is, do they really work? What can they do for my brand? Join us in this blog as we explain what they are, how they can benefit you and where to come if you want the best corporate video.

Is a corporate video right for your business?

Now the idea of a corporate video is very simple, a video that is produced by a business either for themselves or for their intended target audience, whether that be potential customers or clients. So broadly speaking, there is most likely a situation or scenario that a corporate video could take advantage of.

We have worked with a plethora of businesses across the United Kingdom, helping them put together informative and visually appealing corporate videos that result in success. If you want to check out our work, you’ll discover we have worked with the likes of Buttermilk, Surfers Against Sewage and Dave Sargent.

What are the benefits of a corporate video?

The benefits of a corporate video are rife, with a variety of ways to personalise and stand out. There are little ways to get it wrong. Corporate videos tend to find the balance between simple shots and animated sequences with text and images. After all, this is how you keep the audience engaged. It is this engagement that ultimately creates the brand awareness that you no doubt set about achieving with this medium.

Corporate videos have great share ability

With the help of a good corporate video production team, you will find that your video has enough strength to be posted across all your channels, either in full or in snippets. This is what makes them such a useful tool for things such as recruitment drives and crowdfunding.

This ability to share across multiple channels means you’re more likely to be able to reach your intended audience. Especially if your video doesn’t quite find them on one channel, the other has a chance to reach them. Creating videos that stand out on social media is our forté. You can trust we know what works best for each platform.

Let Bull & Wolf bring your corporate video vision to life

It’s time to take advantage of a corporate video for your business. Let the experts bring your vision to life. Here at Bull & Wolf, we specialise in helping brands and businesses maximise their potential and sales through the use of video. Get in touch with us today and let’s get the ball rolling!

Are You Ready to Tell Your Brand's Story?

There’s nothing we love more than discussing your ideas and exploring the possibilities of what we can achieve together. Get in touch today and discover how professional video can elevate your brand. This time next year you’ll be glad that you made the call today, we promise.