The Branding Video Process
Supported by a suite of social content a brand video is a powerful statement for any business’ website – it will be the first click for visitors and a main source of information and insight into who you are and what you do. We pitched a video that combined a unique point of view filing approach with stunning shots of his prep and ingredients sourcing. But that was not all. To maximise Dave’s return on investment, we also pitched a series of video headers for his new website, social edits and a BTS edit for his rapidly growing TikTok presence.
1
The process
We started by getting to know Dave and his business aims. Once we knew this, we began to plan the brand video and suggested our thoughts for the best course of action. The key is capturing people’s imaginations right at the start, whether that’s with a soundbite and testimonial or a subtle sound effect. We then created a storyboard so that every aspect has been considered and everyone is on-board with the plan. Then we shot the film, edited, processed and created the incredible branding video you see today!
2
Funny Moments
Walking around parts of Cornwall and trying to eat food all while wearing a massive custom-built camera rig is something of a challenge. But our Creative Director, who was tasked with wearing the rig, handled it like the pro he is.
3
Bumps in the Road
There was one thing we couldn’t predict, the Queens Funeral. Two back-to-back days of shooting were planned that then fell on the same weekend as the funeral, meaning we had to move the shoot. With Dave’s packed diary, this meant moving it by nearly two months – we had to change our approach to the outdoor scenes to work with the cooler season.
