As a business or brand, you may have seen others in your space see massive exposure from the success of a viral video. You may even find yourself asking ‘how do they do it?’ when the idea for their video you perceive as incredibly simple. This is an internal battle that the marketing departments of some of the biggest companies have been dealing with for some time. Whilst there is no definitive answer as to what makes a video go viral, there are a whole host of things you can ensure you’re giving your video the best chance of being seen by the masses.
Thankfully, you have come to the right place when it comes to finding out how to make a viral video. Here at Bull & Wolf, we have years of experience working with clients delivering social video that is designed to be seen by large numbers of people. In the following blog, we will be giving you a step-by-step guide on how to create that viral video that will change the landscape of your business.
What is a Viral Video?
To begin with the basics, it is good to remind ourselves of what a viral video is at its core. A viral video in its simplest form is defined as a video that becomes popular in a short space of time thanks to organic sharing on platforms such as Twitter and YouTube.
Since the introduction of social media platforms such as TikTok, the amount of short-form content being consumed has skyrocketed. This means there is a huge audience ready to make your video go viral. It does also however mean that the old method for going viral has changed and brands are looking to adapt to this to utilise such large audiences. However, it is important to remember that at the end of the day, it is in the hands of the social media gods.
Discover the importance of investing in social media video production.
Crucial steps before creating your Viral Video
There are a few things to establish before you set out to make your viral video. While both the most thought-out ideas and the off-the-cuff ideas can go viral, it’s better to plan ahead because it means that in future you can interchange elements of your viral video plan. Here are a few things to consider before you begin filming.
Properly identify your goals
Just wishing for your video to go viral isn’t enough to sustain a social media video strategy. Once you identify what it is you want to achieve before you start coming up with ideas, you will find the video will be more successful regardless. Is your goal brand awareness or to increase conversions? Identify this ahead of time and discover it becomes a little easier.
Know your Target Audience
You can be sure that if you don’t know anything about the people you’re targeting, your video will fall short of the mark 9 times out of 10. In order to create a piece of content that will perform well with your target audience, you need to know what will resonate with them. By doing this you open up the opportunity for them to share your video with people who may not necessarily be familiar with your brand or service.
Identifying the appropriate audience for your video is something we specialise in here at Bull & Wolf. If you need help, we’re only a phone call away. Get in touch today.
How to make a Viral Video
Now that we have deciphered the crucial steps to take before you get to make your viral video, it is time to identify what will make your video burst through the brand awareness stratosphere.
Make your video short, concise and engaging
A short video coupled with a gripping opening is the first rule of any successful social media video. There are a few reasons to make your video short, one of which is that the audience is more likely to watch the video in its entirety. This is something that is deemed one of the biggest indicators to TikTok that people are enjoying the video. Their algorithm then begins to push the video onto more people’s feed who they think will be interested. And thus, the ball starts rolling.
Also, according to a study conducted by Social Sprout, 60% of consumers think short-form video is the most engaging type of in-feed content. You’d be a fool to not tailor your video with this in mind.
Tap into current trends
Keeping on top of trending challenges and sounds is likely to be your best shot at going viral. With people already creating content and talking about the specific trend, it’s a great way to jump on and even hijack the trend when you do it right.
No matter what trend you jump on, the key is to put your own spin on it in the content you create. It is important to identify what spin it is you’re putting on it, how people will resonate with it but also how you can ultimately use it to reach your goals. It is sometimes easy to think you need to push your products/service at every opportunity, when simply being in the conversation will see your conversions ultimately make a positive move.
Get in touch for more on how to make a viral video
Here at Bull & Wolf, we’re seasoned professionals when it comes to creating social videos that stand out and get your brand seen. If you have any questions or would like our help in creating standout videos for your business, please do not hesitate to get in touch.
If you’re looking for more inspiration for how video could take your brand to the next level, why not check out the Bull & Wolf Blog? Discover 5 ways to make your brand video stand out and much more.
