Are you thinking of creating a brand video for your business but not sure where to start? With so many brand videos out there it can often be challenging to narrow down exactly what features to include in yours to make it stand out from the crowd which is why we’ve put together a list of our top 5 ways to make your brand video stand out.
How a Video Production Agency Can Help Boost Your Brand Video
Having a video production agency work with your business to create a brand video can be very beneficial. It is the best way to visually showcase your products, services and what your brand is about to clients or customers.
Visual content is great at capturing the eye of current and potential customers, which is why you should choose a video production agency to ensure its done right.
What is a brand video?
Simply put, a brand video is typically a short video (1-2 minutes) showing your brand off to potential customers. Use it as a space to tell a visitor to your website who you are and what you do. Think about what makes your brand unique, and why they should hire you or purchase your products.
Here at Bull & Wolf we know what it takes to create an eye-catching brand video to set you apart from the crowd, it’s what we do. As a video production company, we strive to create the best video productions for our clients.
Take a look at our Chef Sargent case study for an example of a brand video done right.
To give you an insight into the most successful ways to make your brand video stand out, we have put together this guide of our top 5 tips and tricks.
Our top 5 ways to make your brand video stand out
Promote your brand
With all the other content you need to include in your brand video, the ultimate purpose of your production can often be overlooked. But don’t forget, this is a great opportunity for you to promote your services or products to your audience, so make it count!
Tell a story
Audiences love a story to get involved with during any type of video. Try thinking of the structure of your brand video as a mini-movie.
Having a beginning, middle and end can create a narrative throughout your brand video, allowing your audience to connect with the message you’re trying to get across to them.
Know your audience
As a business owner, it is very likely that you already know your target audience, so it is key that you think about this when planning your brand video. You want to create something that is going to appeal to and captivate your audience as this is how you are going to generate sales.
Take a risk
With the brand video market being so saturated it can often be hard to get your video in the eyes of the right people. Here at Bull and Wolf, we specialise in creating fun and unique videos for whatever your vision.
Make it fun
As a consumer yourself you know there is nothing worse than watching a boring advert or brand video – one that seems to go on forever with no ending in sight. There is nothing worse.
So why not make your brand video fun and exciting? Make something that people will want to watch, and not turn off at the first opportunity. Try adding fun graphics, or animations.
Want to know more?
Ready for your brand to get the eyes it deserves? Get in touch with us and we’ll get things started.
