Hello from the Bull & Wolf Blog! Libby here with a vital post if you are thinking about venturing into the world of Branded Video Content (If this isn’t you, you are very lost. Fear not, fate has brought you here for a reason, why not give it a read anyway?) I will be covering what Branded Video Content is, what the different types are and how they can be useful to someone like you!
Table of Contents
What is Branded Video Content?
Branded Video Content is a way of brands engaging with their audience, by creating exciting and relevant content. People find video a medium in which they are able to communicate to customers in a more direct, personal way. Video can be used to communicate changes to a brand, relevant information about products or just a fun snappy social video to help with brand awareness and engagement.
Branded Video Content is a great marketing tool that when used correctly has the capacity to go viral, putting you and your brand out there for the world to see.
Why use Branded Video Content?
So why use Branded Video Content? Would you believe me if I just said trust me? No? Okay fair enough.
The benefits can be vast, simply put – you have content out there for people to see. There is something out there for people to find, something that is demonstrable of your brand and what you do.
Brand Awareness/ Recall
Video spreads brand awareness and gives people a more engaging way to see who you are and what you do. It is also a great way of testing your brand recall, seeing if the content you make or the products/ services you offer are remembered by consumers – and if they forget, it’s a great way to remind them!
Customer Engagement
It is also a super easy way of getting customers to engage with your brand and products. Video is a superpower when it comes to delivering complex information, many people are visual learners it’s no wonder why so much training is now done through colourful, interactive videos. As more people rely on social media videos, TV shows and Films for entertainment, they are more likely to engage with a similarly engaging piece of content from your brand – so why not make that worth your while!
7 Different Types of Branded Video Content
It might seem daunting to know where to start as there are so many platforms, formats, aspect ratios – not to mention what content you actually want to make!
We will go through 7 of the most common and effective types of Branded Video Content, starting with Product Demonstrations.
Product Demonstration
When you think of a product demonstration, your brain may automatically go to TV phone commercials, laundry detergent adverts etc… but they don’t always have to be so black and white. A product demonstration can have the product at the heart of the video, or show it subtly supporting a narrative.
We have a few videos below for you to watch with this in mind. The Circular & Co Video is one that demonstrates the functionality and key selling points of their reusable cups, whereas the second video, advertising the SPF Multiply Project inadvertently shows the benefits of a product without explicitly showing it to you. Both are impactful and would (hopefully) convince you to follow their call to action.
Product Demonstration Example
Customer Testimonials
Customer testimonials can be an incredibly insightful and informative way of converting a customer who is on the brink of buying.
Customer Testimonials allow experience to talk, by having a glowing endorsement you are able to pass the buck across to an impartial person and allow the prospective customer to take someone else’s word for it. It’s also a great opportunity to show you product or service in action.
Behind the Scene / Company Culture
Behind the scenes (BTS) or Company Culture videos can really help to sell your company in those kinds of deals where it really matters who you are and what you do.
You can show off your office space and the awesome people that work for you. If you have a social media account, the chances are someone is going to have a bit of a stalk to see what you are all about – so why not make something zesty and bubbly to show off!
You can choose what the world sees of your company and also set an example for future employees. BTS and Company Culture videos can play a huge part in someone’s decision to join a workplace.
These days going to work is more than just the 9-5 and if you can sell yourselves to like minded people, you might just get what you are looking for in return!
Explainer Videos
Explainer videos provide the perfect opportunity to dedicate time to explaining how a product or service works in a clear and concise way, leaving no questions unanswered.
It provides an opportunity to show your product or service in the best light and also demonstrate it doing what it is supposed to do – maybe even showing a positive outcome.
Explainer Videos Example
How to Guides / Tutorials
Video guides are the bread and butter of most modern product launches. In this day and age no one wants to sit and read an entire manual just at the off chance you might find the page you are looking for.
Video guides are great for products and services alike, they provide an easy-to-digest, visually engaging explanation of FAQs or how a product/service works. It can save you time and money with easy-to-answer questions that would otherwise rely on customer service lines.
Explainers also give you the opportunity to show off what your product or service can do, any key selling points or special features.
Tutorial Example
Storytelling
There are many different approaches to storytelling, whether it is a narrative piece or documenting real life. From documentaries to case studies, to animated storybooks, we have seen a wide range of storytelling methods. Telling a story delivers emotion and impact. This is often the best way to sell an experience, or a meaningful service, people respond to feelings and if you create a high-impact story that hits your audience right in the feels then you may have just bagged yourself a new customer.
It doesn’t have to be as corporate as that though. Storytelling can be used to tell the tale of how a business came to be, why it’s changed or what it intends to do, it’s not always a selling tool. Through awareness and explanation you can offer insight into your business to those who are interested and communicate what a business like yours brings to the table.
Live Streams & Webinars
Livestreams and Webinars are an incredibly useful and modern way of globalising an event or talk. Having coverage of events like this can expand the reach of your event, allowing people from all over to tap into the live stream or catch-up afterwards. It also adds a level of importance and credibility to your event demonstrating that it is not to be missed!
So, Why Should you Consider Branded Video Content?
Making the decision to invest in video or start making videos is less complicated than it seems, you have business like us who are fluent in video production who can help you to determine where or even if video fits into your brand and marketing strategy (it 100% does). You can start small with content created on phones or test out higher end content bit by bit. There are no hard and fast rules but the one thing we would recommend is giving it a go.
More and more we see brands operating and thriving online, having a shareable, likeable brand video or snappy social video would make great supporting material for your awesome business.
Let’s Start Building your Brands Video Content
So the summary of this blog post if you’ve made it this far is please get in touch to have a chat or have a nosey to see what we make. Whatever your business, video will fit in somewhere and somehow, if you are interested enough to be reading this, then i think you’ve already made your mind up.
So next steps! I’d say go out and find what you like and what you don’t like – your opinion is integral to your strategy. When you are ready to invest in posting meaningful, informative and most importantly exciting content – get in touch!
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