5 types of explainer videos to consider for your business

November 18, 2022
Side view of a camera with 'RONIN' written on the side

It is well documented how effective explainer videos can be for businesses looking to convey an otherwise complicated message. By utilising all of the format’s potential, you are able to inject energy into a memorable video that will do the job and then some.

It would be naive, however, to think that there is a one size fits all approach to video, especially explainer videos. But this is where we can use our years of experience to help advise you on which type of explainer video would suit your business. Join us as we run through some of our favourite types of explainer videos and why they’d suit your business.

Find out how animated explainer videos can transform your business.

Whiteboard Animation Explainer Video

Whiteboard animation continues to be one of the most popular explainer video formats. By using simple drawings and illustrations, alongside a voiceover, they clarify information in a clear and engaging way. These are perfect for businesses that want an effective way to communicate their information, but not distract their audience whilst doing so.

2D Animation Explainer Video

Commonly deemed the traditional way of animating, 2D animation involves creating characters, storyboards, and backgrounds in a two-dimensional environment. There are many advantages to opting for the 2D animated explainer video, the main one of which is the price. They tend to be far cheaper than the 3D option whilst being just as effective at communicating your information.

However, we do recommend that for those looking for the finer details in their video, opt for the 3D animation option. This allows you to fully immerse your audience in a way 2D may not be able to.

Live Action Explainer Video

Similarly to the aforementioned animated explainer videos, Live Action Explainer videos accomplish the same goals of explaining your product or service, they just do it with real people. Using trained actors, or even members of your team is a great way to bond and make an emotional connection with your audience. This is often a good choice for businesses looking to sell people-oriented products and services.

For those who really want to engage their audience, why not opt for a mix of animation and live-action for your explainer video?

Looking for a company to nail your Live-action explainer video? Get in touch with the experts and we’ll get the ball rolling.

Whiteboard Animation Explainer Video

Whiteboard animation continues to be one of the most popular explainer video formats. By using simple drawings and illustrations, alongside a voiceover, they clarify information in a clear and engaging way. These are perfect for businesses that want an effective way to communicate their information, but not distract their audience whilst doing so.

Looking for an explainer video company? Come to the experts

Is it time your business takes advantage of explainer videos? Why not drop us a message and we’ll get the ball rolling? Here at Bull & Wolf, we’re seasoned professionals when it comes to creating engaging and effective content for our clients, so you can be sure that when you come to us with your vision, we can help you fulfil its potential.

In the meantime, why not check out the Bull & Wolf Blog? Here you will find all the latest industry updates, tips & tricks for your videos along with inspiration on how your business can take its video efforts to the next level.

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