Social media video production has become an essential tool for savvy businesses looking to enhance their online presence, engage with their audience, and drive sales. Videos are highly engaging, and capture your audience’s attention more effectively than text or images alone.
In fact, a report by Wordstream reveals that social video generates 1200% more shares than text and image content combined. If you’re not using social media video production as part of your marketing strategy, you could be missing out on big returns.
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Benefits of Social Media Video Content
Eye-popping, thought-provoking videos can turn casual scrollers into diehard fans within just a few seconds. Whether it’s snappy product demos, heartwarming customer testimonials, or behind-the-scenes sneak peeks, video content is your ticket to skyrocketing engagement and conversions. With social media platforms like Facebook and Instagram giving extra love to video posts, you’ll be dancing your way up the algorithm ladder and seeing huge ROIs as a result.
1. Enhanced Engagement
A report by HubSpot showed that 89% of consumers want to see more video content from a brand or business they support. By harnessing the power of social media video content, businesses can resonate with their target audience to drive growth and success. Videos also help build trust with potential customers, helping to humanise a brand and foster a connection with your audience.
2. Boost User Interaction
Ever wonder why your social media videos get all the love? It’s simple—videos are the life of the digital party! They grab attention with eye-catching visuals and snappy sounds, making it impossible to scroll past without a peek.
Unbounce reported that including a video on a landing page can increase conversion rates by up to 80%. Videos are easier and quicker to consume. Users can understand a message within seconds of watching a video, whereas reading text takes more time and effort, making social media videos highly digestible and shareable for users.
When you use videos on social media, interaction and conversion rates can skyrocket. Many social media platforms offer interactive features for videos, such as polls, questions, and clickable links, which encourage viewers to engage actively with the content which again, boosts interaction. Social media platforms such as Facebook, Instagram, and LinkedIn prioritise video content over all others. Facebook’s algorithm, for example, prefers video content because it tends to have higher engagement rates and greater organic reach.
3. Increased Reach and Visibility
Social media video production can amplify your brand’s reach and visibility more than ever before. With features like autoplay and algorithmic boosts, your brand videos are seen by more eyes, even those who didn’t know they were looking for you. It’s like giving your brand a megaphone and a spotlight, leading to instant visibility and engagement for you and your brand.
4. Expanding Audience Reach
Social media video production has emerged as a powerful tool for expanding audience reach in the digital age. Video’s ability to convey complex ideas through a combination of visuals, audio, and storytelling makes it an incredibly effective medium for capturing and retaining viewer attention.
Social media platforms are head over heels for videos, often giving them top billing in users’ feeds. This means your brand’s story isn’t just seen; it’s shared, liked, and commented on by people far and wide. With video, you’re not just reaching your existing followers; you’re tapping into their networks, and their networks’ networks, creating a ripple effect of visibility.
With a dash of humour, a sprinkle of storytelling magic, and a generous helping of “wow” factor, you’ll have potential customers reaching for their wallets faster than you can say “cut!” From sneak peeks that leave them wanting more, to testimonials that feel like friendly chats, your videos will work harder than a caffeinated squirrel to win hearts and open wallets. So, grab that camera, unleash your inner Spielberg, and get ready to transform casual browsers into happy customers. Lights, camera, ka-ching!
5. Improved SEO and Web Traffic
Using social media videos not only improves your social media engagement, it can improve SEO and web traffic too. Your social media videos are like little digital magnets, attracting viewers and search engines alike. When you post engaging videos on social platforms, you’re not just entertaining the masses – you’re giving search engines a reason to swoon.
6. Better Conversion Rates
Videos have an incredible power to convey your message quickly and effectively, showcasing your product’s benefits in action. According to research, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
7. Building Brand Awareness
Social media video production can help reinforce your brand by using logos, taglines, colour schemes and jingles at strategic points throughout the video, reinforcing your brand identity time and time again. There is simply no better vehicle for reinforcing your brand with viewers than video.
8. Authenticity and Increased Trust
Social media videos are key to showcasing your brand’s authenticity and gaining trust from your audience. Put your team in the spotlight, and voila! You’re no longer a faceless entity but a group of real humans. Embrace those imperfect moments. Nothing says “we’re human too” like tripping over your words or having the office dog steal the scene.
People trust people. Encourage customers to create videos about your brand to give you a volunteer army of brand ambassadors, each waving your flag with their unique flair. Create a video series that viewers can rely on. Whether it’s “Wacky Wednesday Tips” or “Friday Founder Chats,” you’ll become as familiar and comforting as that old sweater everyone loves.
Successful Case Studies of Video-Driven Conversions
BUTTERMILK
Buttermilk is of the UK’s leading creators of guilt-free chocolate, making sweet treats that everyone can enjoy. We were tasked with creating on-brand, funny unskippable animated videos for use across Buttermilk’s social media platforms. A long-term client of ours, they approached us to create visually bold and energetic ads and content as part of their campaign around Veganuary.
We made these videos really pop and they went down a storm on social media, with over 4000 views. The Buttermilk team was delighted with the creative, so much so, that they further developed some of these concepts into other marketing materials.
ORIGIN COFFEE
Origin Coffee tasked us with creating a suite of thumb-stopping remarketing ads, driving customers to their feature coffee subscription, a leading subscription model that allows you to experience 52 coffees from around the world. They were looking specifically for a series of YouTube ads, from 6 second bumpers through to full 1 minute long ads. This had to use existing content from their libraries as well as footage we had shot for them previously. Oh, and it had to be delivered in three weeks.
By animating fast-paced flick-throughs of the coffee cards and reinforcing key elements of the offering with bold on-screen type, we were able to hook the viewer with an eye-catching sensory adventure. The ads were delivered at 60s, 30s and 15s, each with a different approach designed to avoid scrolling and skipping and ultimately drive customers to sign up to the subscription model. Can we ask how many subscribers they got as a result?
Videos are a fantastic way to showcase your brand’s personality, values, and unique offerings, making your brand unforgettable. Seeing real people, products in action, or behind-the-scenes glimpses is like a trust-building exercise and will encourage viewers to connect with your brand more than ever before.
Why Choose Bull & Wolf For Your Video Production Needs?
Bull & Wolf is a passionate group of creatives poised and ready to craft you a compelling and dazzling video which turns viewers into doers. From brand videos shouting volumes, to social media video campaigns that conquer the competition, we’ve helped brands large and small bring their story to life through the power of video.
We are specialists in making videos for social media and have a laser-sharp focus on the latest trends which drive each and every platform. Yes you can use a smartphone, but so can everyone else. Our experience in the realm of brand videos puts us head and shoulders above any video production agency in the South West. We deliver outstanding brand videos which are watched, shared, played and clicked time and time again.
