Bull & Wolf joins the B Corp movement
Leading Cornwall video production agency, Bull & Wolf has announced today its certification as a B Corp, joining a growing group of companies reinventing business by pursuing purpose as well as profit as well as being the first video production agency certified in Cornwall.. Bull & Wolf has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.
It is another mark of the award winning agency’s purpose driven nature, as they are also 1% for the Planet Members, Living Wage Foundation accredited and part of Ecologi’s Climate Positive Workforce.
The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 and to complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles. With a score of 94.2 they also received an impact business model for serving underserved and purpose driven enterprises.
Bull & Wolf is now part of a community of 6,279 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 1,300 companies and include well-known brands such as The Guardian, Innocent Drinks, Patagonia, The Body Shop and organic food pioneers Abel & Cole.
Founder, Joe Turnbull said “I am incredibly proud to announce that Bull & Wolf is now a Certified B Corp, joining a global community of businesses and organisations that prioritise people, planet and purpose.
“We believe that together we can do better, working with ambitious brands who understand the importance of exploring the values behind real people. Purpose driven businesses that strive to make a difference in the world.”
“For us, B Corp is the economic alternative to a world dominated by shareholder-only decision making. And to be part of this community, in a region that is leading the way in this space, is something very exciting indeed.”
Chris Turner, Executive Director of B Lab UK, says “We are delighted to welcome Bull & Wolf to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Bull & Wolf are going to be a fantastic addition to the community and will continue driving the conversation forward”.
“Being able to welcome Bull & Wolf to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”.
There are currently over 1,300 B Corps in the UK and 6,279 worldwide, with Bull & Wolf joining creative industry leaders as well as Cornish businesses such as Finisterre, Origin Coffee, Solve and St Eval Candles as a Certified B Corp.
