Here at Bull & Wolf, we’ve always been at the cutting edge of visual storytelling and take pride in embracing new video production trends. As we approach 2025, the video production landscape is evolving faster than ever, with AI-enhanced creative processes and fully immersive mixed-reality experiences giving the film production industry an invigorating shake-up.
Here we take a look at the most exciting trends that are set to transform the video production industry in 2025. Join us as we look at how these trends will reshape how brands and audiences connect through visual content, and what it all means for the video production industry.
The Current Video Production Landscape
We envisage that the video production world in 2025 will be dominated by discussions around advancements in technology. With the almighty rise of AI over the past few years, there now appears to be the start of a divide in consumer preferences. Whilst many are embracing this revolutionary technology, an inevitable backlash has begun and we are seeing a return towards more authentic, personalised means of storytelling.
As a result of this ‘anti-AI’ movement, we see a re-emergence of analogue techniques in a quest for more truthful, authentic video creation. Prints/polaroids are popping up all over social media, filmmakers are rediscovering the craft of using film cameras, and there is a return to more traditional methods of film editing and storytelling. This movement represents a significant shift in how video content is conceived, produced, and consumed. The direct response to the onrush of AI means that video content becomes more crucial than ever for real human storytelling and authentic brand perception.
5 Major Video Production Trends of 2025
1)The Rise of Short-Form ‘Social Media First’ Video Content
The immense power of social media video advertising is impossible to ignore and video is one of the most powerful ways to make your customers stand up and take notice. The huge popularity of social media video platforms like TikTok (with over 1 billion active users monthly and rising!) means that global attention spans are lower than ever before. Consumers are hungry for short, snappy videos, and will quickly click away as soon as a piece of content loses their engagement.
We see 2025 as the year when adopting a ‘social first’ attitude to video creation will ensure brands get seen and remain relevant in a bustling digital landscape. The algorithm gods favour higher view counts of shorter videos which increases their visibility and gains more viewers. Leaning further into the preference for short-form, successful brands will favour 60-second snippets of longer videos to use on social media to entice viewers to click through and engage further. Some are even splitting their longer videos into multiple parts (or chapters) to further engage new audiences by creating ‘cliffhangers’ which encourage further clicks and views. In today’s world, much content is consumed without audio, so the importance of subtitles and compelling visuals will remain crucial in 2025.
2) Development of Immersive Mixed Reality Experiences
Traditional video, augmented reality (AR), and virtual reality (VR) are rapidly blending together as technology advances and we head into 2025. The boundaries of storytelling are dissolving, giving rise to a revolutionary approach to video content creation that transforms viewers from passive observers to active participants.
When a viewer can make meaningful choices that impact a character’s journey, they become emotionally invested in ways traditional media simply cannot achieve. New technology allows us to create content that seamlessly blends real-world footage with digital environments, allowing viewers to interact with (and directly influence) narrative experiences. This transforms storytelling from a one-way communication to a collaborative experience. Traditional film frames are replaced by immersive environments. Viewers can physically move through story spaces, discovering hidden narrative elements, exploring backstories, and experiencing events from multiple angles. Imagine a history lesson being brought to life and students stepping inside a scene from history to experience what life was really like in times past. For brands and storytellers alike, this means moving beyond passive viewing to creating truly engaging, participatory content that transforms audience interaction.
3)Hyper-Personalised Video Content
Machine learning algorithms now enable unprecedented levels of content personalisation to create targeted experiences that drive conversions and boost engagement more than ever before. Videos can now dynamically adapt their narrative, pacing, and even visual style based on individual viewer preferences, demographic data, and real-time engagement metrics. This trend is particularly powerful for marketing content, educational materials and entertainment, allowing each viewer to receive a uniquely tailored visual experience which speaks directly to them.
The most successful brands will use hyper-personalised video content to create advertising that feels like a conversation, not an interruption. For broadcasters and streaming services, the 2025 trend for hyper-personalisation unlocks a wealth of opportunities to connect with audiences on a deeper level. By tailoring your content to specific viewer preferences, you can deliver experiences that resonate on a personal and cultural level. For instance, a brand might produce multiple versions of the same video, incorporating regional dialects and localised backdrops tailored to the viewer’s location. This instant cultural contextualisation makes the viewer feel recognised and understood, strengthening the bond between the brand and the consumer.
4) Sustainable Production Practices
Environmental consciousness is driving major changes in the film industry and this trend is set to continue as we move into 2025. Reducing our carbon footprint is vital to protect the future of our planet so responsible video production companies are investing in renewable energy for shoots, using digital location scouting to minimise travel, and developing more energy-efficient post-production workflows that prioritise sustainability without compromising creative quality.
Here at Bull & Wolf, we are immensely proud to be the first video production agency in Cornwall to be certified as a B Corp organisation, showing that we actively pursue purpose as well as profit. Achieved in March 2023, our certification shows that Bull & Wolf is a business that meets the highest standards of social and environmental impact, with transparency and accountability at the heart of everything we do. We are a production company that is passionate about lessening our impact on the planet – our studio is run on renewable energy, has electric vehicle charging points, and uses rainwater-flushing toilets. We tread lightly and leave as small a footprint as possible to ensure longevity for future generations. We integrate sustainable practices into our video production services to not only reduce environmental footprint but also to promote the importance of a more socially responsible and ethically conscious industry. Recently, we took part in the Blue Earth Summit, a three-day event uniting 7000 innovators, investors, startups, and leaders to find solutions for regenerating our planet. We were inspired by the plans in action, and hope that as we move into 2025 more video production agencies will adopt sustainable practices and make this a growing trend.
5) Branded Video Podcasts
The podcast landscape has undergone a radical transformation over the past few years, evolving from a niche audio medium to a sophisticated multimedia storytelling platform that blends entertainment with compelling narrative. Branded video podcasts offer unprecedented authenticity for brands to speak directly to their audience and are fast becoming a strategic cornerstone of content marketing. We envisage branded video podcasts becoming a major video production trend in 2025.
Video podcasts offer transparency and authenticity, creating content that entertains as much as it informs. Companies offering unedited, open conversations can give a unique insight into the values behind the brand and break down traditional communication barriers. An additional benefit of producing a video podcast is repurposing it to create content for other platforms like TikTok, Instagram, and YouTube to build deeper, more meaningful audience relationships. The video podcast revolution is about reconnecting human stories with corporate narratives and we expect to see the popularity of this grow even more as we head into 2025.
The Future is Now: Navigating the New Frontiers of Video Production
As we stand at the precipice of a transformative era in video production, one thing becomes crystal clear: technology is not just changing how we create content, but fundamentally reimagining the very essence of storytelling. The trends we’ve explored represent more than technological advancements; they are a profound reshaping of human communication.
Despite the dazzling technological capabilities we see developing, the heart of video production remains unchanged: human connection. These innovations are not about replacing human creativity but amplifying it. New technologies like AI and mixed reality are tools that empower storytellers to reach deeper, communicate more authentically, and create experiences that resonate on an unprecedented level.
The agencies and creators who will thrive are those willing to embrace technological innovation while maintaining a laser focus on genuine, compelling storytelling. It’s about finding the perfect balance between cutting-edge technology and timeless narrative craft. The future of video production is not something that will happen to us – it’s something we will actively create, one frame, one story, one revolutionary idea at a time.
Join us and let’s tell your brand’s story together. Pick up the phone, drop us an email, or pop into our riverside office in Penryn to introduce us to your ideas and start the creative juices flowing.
