OUR WORK
YouTube Ad Series for The Cornish Company
One of the largest hamper companies in the UK, The Cornish Company approached us to help remind people of happy Cornish holidays.
The Brief
We were tasked with creating a wholesome and wistful social campaign, focusing on a cherished family holiday in Cornwall, to promote the tasty Cornish produce available in The Cornish Company’s delightful range of hampers.
The process of creating engaging youtube ads
Since 2019, Surfers Against Sewage have held their annual Plastic Free Awards to celebrate those fighting the growing plastic tide.
1
The story
We wanted this story to be one that everyone could relate to, thus providing more of an emotional impact on the audience. By going down memory lane and including relatable shots that everyone can look back to (think meeting a car down a narrow lane), we showed the importance of family, fun, and sharing joyful moments.
2
Finding the talent
To make this story work we had to find the right actors to really get across that sense of joy. After a comprehensive search we were so lucky to find our wonderful cast who added so much to the final film with their natural chemistry and fabulous attitude.
3
Location location location
We knew for this campaign to work we had to nail the look and feel of Cornwall so we spent hours debating on shooting locations. Luckily, when it came to shooting we were blessed with glorious sunshine which made creating that holiday feel that little bit easier.
4
Post production
From the initial ideation, we always wanted to include some aspect of the Cornish Company’s illustrated assets into the final film and it was decided that by including various animated elements throughout the edit it would really hammer home the playful tone of a family holiday and reinforce the iconic branding.
Who are The Cornish Company?
Founded by two childhood friends with a love for Cornwall, The Cornish Company allows you to enjoy the very best Cornish delights from the comfort of your own home, their fantastic hamper service delivers across the country to fellow fans of Cornwall.
Both Chris and Joe lead a creative team, who are highly engaged in the work they are making. Super professional, but also they both are accommodating and understanding of the other pressures of my role. They delivered us the highest quality work, and the process was fun too!
Isaac Griffin
– Ecommerce Specialist
What are YouTube Ads?
YouTube is one the worlds best marketing platforms, with detailed targeting and a captive audience. We are pros at making ads that stand out on platforms just like YouTube
Looking for your own YouTube ads?
Do you want a heartfelt social campaign that will rouse audiences towards your product? Get in touch today!
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