OUR AWARD WINNING CINEMA AD
The AVA Digital Awards is an international competition that recognises excellence in digital communication. For this project, we were named a platinum winner in the 2023 AVA Digital Awards.
OUR WORK
Video Cinema Ad for Truro & Penwith College
Truro and Penwith College is widely respected as one of the best colleges in the country. They approached us to create a new version of their renowned cinema ad.
The Brief
A Punchy Cinema Ad That Resonates With The Students of Today
The college wanted something punchy that resonated with today’s students, so we went all out with a pitch that packed a chaotic and energetic narrative. The ad was to be played in cinemas across Cornwall, and is one of the key pieces of marketing material the college uses to attract new students. The existing ad had been running for a number of years and in many ways had gained a cult status, so making something that stood out was key.
The project process
After we had our outline concept approved, we got to work planning in detail every moment of the video, working early on with a specific music track to put pace right at the heart of the project.
1
Creative shooting
Shooting across nearly four days, we filmed in nearly every corner of both the Truro and Penwith campuses. To get the shots we wanted we had to film things in some pretty wacky ways. We mounted a GoPro inside a cement mixer, attached a camera to a plank of wood being carried, and we even rigged a camera to a rugby ball as we tried to get the most creative shots possible.
2
Post-production
With all of this epic footage, the even harder work began. Getting all this distilled into 30 seconds of pure adrenaline. But, with some clever editing, animation and music and SFX work, we delivered something that really stood out.
3
Bumps in the road
The intro of the video is key to getting people hooked, but after the first edit was delivered we collectively agreed it wasn’t quite right. So we had to undertake two reshoots before we were all happy that we had nailed it! Getting ads into different cinema chains means there can be differing requirements for how they want them delivered. This meant a bit of back and forth with the various agencies involved to make sure it was right for each company. In the end, it was all worth it.
4
Funny moments
Getting our 360 closing shots meant rigging up students to walk around campus with the 360 camera mounted above their heads. They may have got some funny looks but at least the results look great! Have you ever been chased by a pack of rugby players who have to make a hard hitting, realistic tackle right in front of you without taking you out? Well we did to trial one of the shots in this project!
Who are Truro and Penwith College?
Truro & Penwith College has over 5,200 full time students, plus approximately 8,000 students on a range of part- time programme. The age range of the college is 16-19 years old, and it is currently rated the top in the South West for offers to get into the UK’s best universities. Truro & Penwith College was named as Centre of Excellence as one of the leading suppliers of Russell Group universities, by The Telegraph newspaper.
“From the outset, the crew brought a fresh approach and ideas to our brief on how video content could really make an impact and resonate with young people who were coming off the back of the global pandemic and in need of some optimism, energy and positivity. The creative ideas Bull & Wolf delivered hit this brief perfectly.”
Matt Bond
– Head of Marketing
What is a Cinema Ad?
Cinema ads are short video ads that play before the trailers and movie starts in a cinema. These ads play to a captive audience and can be a powerful way of connecting with engaged viewers.
Are You Looking for a Hard-Hitting Cinema Ad?
If you want an advert created for cinema or TV, get in touch with the creative and knowledgeable team here at Bull & Wolf.
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