THE PROCESS OF MAKING A BRAND FILM
We love the Shelterbox team and have worked with them before on their International Giving Conference. Putting our knowhow into making this film is something the whole team are proud of.
1
Impactful Animated Assets
Shelterbox had recently incorporated a new strain of brand assets into their identity, we wanted to launch this with the video, putting them front and centre. To do this we worked with the Brand & Content team to create animated versions of the pillars of this new identity.
2
Subversive Soundscape
The driver of this video was the sound effects and tracks that we chose. Through all creative stages we knew that the sounds of disaster would help us to give weight to the words on screen and help to build the rise and fall of emotion while watching.