In-event storytelling to get conversations going with Blue Earth
The Brief
Blue Earth Forum was a flagship event of London Climate Action Week, it brought together investors and purpose-led startups in a space where you could pitch ideas, have 1:1 meetings with investors and learn about new and exciting solutions.
Blue Earth wanted a super fast turnaround for their content so they could be updating socials on what was happening and create a real buzz around the event.
The content had to be slick, beautiful and edited to perfection with social at its heart. Each of the 6 videos had been planned with their own creative approach. The purpose? To make businesses and investors aware of the event and encourage them to look into Blue Earth’s flagship event, Blue Earth Summit.
The process of making on-the-day content
Working across two days with on site filmmakers, producers and editors, we are proud to make agile, social-first content with impact.
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What did the brand want to achieve
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What innovative approach did we take with this?
Who are Blue Earth?
Blue Earth welcomes inspiring, experienced, and provocative thought leaders and trailblazers from all walks of life to kickstart the inspiration-action cycle: Inspire, Connect, Act.
They actively promote positive solutions and business opportunities year-round and via a series of events: Summit, Forum, and Futures. They share insights and urge policymakers to prioritise good business as a driving force for sustainable change. Their mission is to transform the way the world works by putting the business at the centre of a more sustainable future for people and the planet.
