Play Video
Play Video
Play Video
OUR WORK
Unveiled the Magic with Buttermilk’s Animated Social Video
We worked with confectionery giants Buttermilk to create an animated video social media post for their Veganuary campaign.
The Brief
Buttermilk is of the UK’s leading creators of guilt free chocolate, making sweet treats that everyone can enjoy. We were tasked with creating on-brand, funny unskippable animated videos for use across Buttermilk’s social media platforms. A long-term client of ours, they approached us to create visually bold and energetic ads and content as part of their campaign around Veganuary.
The process of making an animated social media video
Having worked with Buttermilk before, our team were already familiar with their brand and knew it inside out. That meant that we were ideally placed to create something punchy and fun. Using their bold branding, we set about ideating each of the four content types and gathering the assets needed to bring them together. These videos used Buttermilk’s existing visual assets alongside our own creations to help keep costs down and turn things around quickly.
1
A familiar brand
Having worked with Buttermilk before, our team were already familiar with their brand and knew it inside out. That meant that we were ideally placed to create something punchy and fun. Using their bold branding we set about ideating each of the 4 content types and gathering the assets needed to bring them together. These videos used Buttermilk’s existing visual assets alongside our own creations to help keep costs down and turn things around quickly.
2
The result
We made these videos really pop and they went down a storm on social media, with the Buttermilk team delighted with the creative. So much so, they further developed some of these concepts into other marketing materials.
Who Are Buttermilk?
Buttermilk are a family-run business, headed up by Tracy and David. Proud of their Cornish roots, it all started in a traditional fudge shop the heart of Padstow. The company now make deliciously indulgent award-winning chocolate and fudge treats, as well as a leading range of lip-smacking plant-based chocolates too.
“WE LOVE THIS! IT’S AMAZING. It is so brilliant I’m using all the capitals and all the exclamation marks…”
Rebecca Miles
– Head of Marketing
What is an Animated Social Media Video?
Social animated videos tell a brand’s story, engage your followers and help to grow your brand. Short and to the point is the sweetspot for social media – 10-15 seconds is the ideal length of most social videos to keep a viewer engaged from the outset. Most people watch social content on mute so subtitles are important for ensuring your message isn’t lost. On-brand, funny content which is further boosted with the magic of animation ensures that you ride high on social (and beyond).
Looking For Something Similar?
Get in touch with your ideas and see how we can help bring your story to life in an animated social media video to exceed all expectations. Turn those viewers into doers with the magic of film.
Related
Projects
Video Cinema Ad for Truro & Penwith College
Truro and Penwith College is widely respected as one of the best colleges in the country. They approached us to create a new version of their renowned cinema ad.
