The Process of Creating ENGAGING YOUTUBE ADS
Since 2019, Surfers Against Sewage have held their annual Plastic Free Awards to celebrate those fighting the growing plastic tide.
1
STORYBOARDING
To ensure we nailed the brief we chose a storyboard to relay our ideas back to the client, by inviting them to comment and suggest things this process becomes more collaborative and we find clients love to chip in and bring in their own ideas and takes on things.
2
RECORDING THE VOICEOVER
The driving force behind this video is the Voice Over. Prominent voices from the Chamber of Commerce narrate, giving the video a friendly and engaging voice. Choosing to end the sentence with the first word of the first was a fantastic idea that helps to showcase the kind of collaboration and relationships you build within the Chamber.
3
Location location location
Choosing the right locations were easy, with many events on offer we simply chose the ones that excited us the most. We are lucky to fall within the target market of who Chamber would like to attract, so we could lean on instincts a fair amount. Surf networking was a key one that we had to capture because A, Chis wanted to surf and B, it is so unique to Chamber.
