Back Youth with the YMCA
The Brief
We filmed and edited 5 pieces of branded video content for the YMCA. The Event videos were used by partners and the YMCA across social media in the days following the event and leading up to the election.
Our Producer travelled up to London to direct the shoot and interview key people at the event, including Alistair Campbell, Kwajo Tweneboa and Salma Shah.
We asked them all about the new government and how it can help the youth of today to use their voice and make a real impact on politics.
What did we do on this project?
A little bit about the stages of BackYouth
1
Purpose of the campaign
2
What did the brand want achieve?
3
What innovate approach did we take with this?
About YMCA
As a brand, the YMCA is a trusted community organisation known for its commitment to inclusivity, youth development, and social responsibility.
It offers a wide range of services for people of all ages and backgrounds. The YMCA’s brand is built on its reputation for providing quality programs, supporting local communities, and making a positive impact on the world.
