B2B Video Marketing Quick Stats Summary
In today’s ever-evolving digital landscape, video has emerged as a powerful, indispensable tool for B2B marketers. Video marketing offers unparalleled opportunities to engage, educate, and inspire audiences. But to truly harness the potential of video marketing, it’s essential to understand the numbers behind the screen. This is why we’ve curated a comprehensive collection of B2B video marketing statistics that illuminate trends to showcase the impact of video in the B2B space.
Table of Contents
Top 13 Important Business-to-Business Video Marketing Statistics
Whether you’re looking to convince stakeholders, refine your strategy, or stay ahead of the competition, B2B video stats matter. Discover why B2B video marketing statistics are more than just numbers and how they are key to unlocking growth and driving results for you and your business.
B2B Video Engagement Rates
- 59% of senior executives prefer to watch videos over reading text
(Source: Forbes Insights)
Studies consistently show that incorporating video into your B2B marketing efforts yields remarkable results. From increased time spent on web pages to higher click-through rates and enhanced lead generation, the statistics speak volumes. Video engagement rate statistics underscore the effectiveness of video in delivering complex information in a digestible and engaging format, making it a powerful tool for B2B marketers looking to connect with key decision-makers.
2. Influence on Purchase Decisions
- 93% of consumers said they look for videos when purchasing a product
(Source: Social Media Today)
Videos have a profound impact on consumer behaviour and more customers than ever before are influenced to make a purchase after watching a video. This also extends into the B2B marketplace where B2B clients are more likely to watch videos on their path to purchase. These statistics show that B2B video delivers a powerful impact when convincing decision-makers to help propel your business forward.
3. Increasing Video Content Investment
- 43.5% of businesses said that the main things holding them back from creating videos are budget, resources and technical capabilities.
(Source: HubSpot)
Whether showcasing product demonstrations, sharing customer testimonials, or delivering thought leadership content, B2B video enables businesses to communicate complex ideas in a compelling and digestible format. Using a company specialising in B2B video production (like Bull & Wolf!) can help you to remove the barriers and allow your business to lead the pack on your glittering path to exponential growth.
4. Video Marketing ROI for Business-to-Business
- A staggering 74% of B2B marketers report that video content outperforms other types of content for generating leads and fostering engagement.
(Source: Vidyard)
While the value of video content is evident in its ability to captivate and engage audiences, understanding its return on investment (ROI) is crucial to allow businesses to allocate resources strategically and drive sustainable growth. The measurability of video marketing metrics enables businesses to track performance and optimise their strategies for greater effectiveness. Video content lends itself to a wide range of applications across the B2B marketing funnel, further enhancing its ROI potential and helping your brand reach even loftier heights of success.
5. Preferred Content Format
- 73% of B2B marketers state video as their preferred content format
(Source Wyzowl)
Video remains a leading format in B2B digital marketing strategies and is a cornerstone of B2B communication. The statistic above highlights its effectiveness in engaging audiences and driving business outcomes. By giving viewers the video content they want, they’ll be more receptive to your marketing messages and you’ll remain relevant and at the top of your game.
6. Impact on Email Campaigns
- Adding video to email marketing campaigns can increase click-through rates by up to 300%.
(Source: Campaign Monitor)
This B2B video statistic reveals the effectiveness of video in capturing the recipient’s attention and compelling action, making it an invaluable asset for B2B marketers aiming to maximise the impact of their email outreach efforts. Consider adding video to your email campaigns and see the leads come flooding in.
7. LinkedIn is a Key Platform
- 73% of professionals trust LinkedIn for information
(Source: Edelman Trust Barometer 2023)
LinkedIn is an essential marketing platform for businesses looking to connect with other businesses authentically. LinkedIn videos are an effective tool for generating leads and increasing brand awareness as part of your B2B video marketing strategy. The platform launched native video recording in 2022, making it easier than ever before to create and share short video content that demands attention.
8. Video and Website Traffic
- Using videos to drive your B2B marketing strategy can boost organic traffic by 157%
(Source: MonsterInsights)
There’s a reason why you see videos at the top of your social feeds and search results – because videos WORK. If you are only using blogs and written content to drive your website traffic you could be missing a trick. Video can drive a huge amount of organic traffic to your website and increase conversions as a result. If you’re not using video as part of your B2B SEO marketing strategy, why not?
9. Live Video Growth
- Live video streams on LinkedIn have increased by 89%
(Source: LinkedIn)
Live video has been experiencing rapid growth in B2B marketing and shows no sign of slowing due to advancements in technology making it more accessible and user-friendly. Live video has a pivotal role in driving meaningful connections with your audience and enhancing brand visibility. This statistic about B2B video marketing indicates a substantial rise in the adoption of live video as a marketing tool, highlighting its effectiveness in engaging audiences and driving business objectives.
10. Mobile Video Consumption
- 50% of B2B executives watch business-related videos on YouTube on their mobile devices
(Source: Google and Forbes)
More professionals are using their mobile devices than ever before. Whether travelling to meetings or working from home, mobile devices are becoming one of the primary ways that B2B marketers communicate with their clients and shareholders. This statistic highlights the significant role of mobile devices in B2B video consumption and the importance of optimising video content for mobile platforms to effectively reach and engage B2B audiences.
11. Customer Acquisition
- Including video on a landing page can increase conversion rates by up to 80%
(source: HubSpot)
This B2B video marketing statistic shows the real power of using video and shows how harnessing the enormous potential of video marketing can boost customer acquisition rates and grow your business more effectively.
12. Use of Video in Sales Process
- 84% of consumers said watching a brand’s video convinced them to make a purchase or subscribe to a service.
(Source: HubSpot)
More consumers than ever before are searching for videos before making important purchase decisions, and B2B marketing is no different. Video can project your business message more easily than text alone, making it a vital tool in enhancing sales, increasing brand credibility, maximising SEO and growing customer loyalty.
13. Video Length and Viewer Retention
- Stats show that videos up to 2 minutes in length have the highest viewer retention.
(Source: Wistia)
The relationship between video length and viewer retention really depends on the platform upon which the video is viewed. Generally speaking though, there is a steady drop-off in engagement as video length increases past the two-minute mark. Consumer attention spans are shorter than ever before so a snappy, digestible video will hit the mark for B2B clients who are time-hurried.
How to Add Value to the B2B Sector with Video Marketing
In today’s fast-paced digital age, personalised communication is essential for building meaningful relationships with B2B buyers. Video marketing provides B2B marketers with an opportunity to connect with their audience on a deeper level, showcasing their expertise, products, and services in an engaging way.
Video is a powerful medium for showcasing the features, benefits, and capabilities of your services. By demonstrating how you can solve specific problems or meet the needs of your target audience, you can effectively drive interest and consideration among potential buyers.
Consider creating engaging product demonstration videos that highlight key functionalities, use successful case stories as testimonials of the great work you do, or create educational videos that address common pain points, challenges, and questions within your industry. Social proof is a powerful tool in B2B marketing – videos showing first person case studies from satisfied customers humanise your brand, build credibility, and provide prospective buyers with real-world examples of the value you can deliver.
Establishing thought leadership within your industry with a brand video can help attract high-value prospects. Producing thought-provoking video content that addresses emerging trends, industry insights, and best practices can highlight your unique perspectives, and provide valuable commentary on relevant topics to position your brand as a trusted authority in your field.
Conclusion
As these B2B video marketing statistics show, video is key to unlocking growth and driving results for you and your business. In the competitive world of B2B marketing, you can’t ignore the figures that video works. If you’d like us to help you create a B2B marketing video which turns viewers into doers, get in touch with our friendly, professional team of film makers. We can work within your budget and timeframes to bring you the additional success and marketing value you crave. What are you waiting for?
