OUR WORK
Making it returnable with a stunning B2B video ad
Making the future returnable with this insightful B2B video.
The Brief
For this exciting new product, we were asked to make a beautiful high end video that highlights the functional details of the Circular Returnable Cup. This video was to be used as a sales support product explainer to be sent directly to customers and distributors.
The video had to feel sophisticated, be informative, and most of all represent the Circular & Co brand.
The process of creating engaging youtube ads
Since 2019, Surfers Against Sewage have held their annual Plastic Free Awards to celebrate those fighting the growing plastic tide.
1
The creative
To bring this product and story to life, we wanted to nail the creative. To do this we talked at length about how we can use the location to create a high end but customisable background for the interview. Once we decided a greenscreen was the way to go, we moved on to brainstorming what the perfect covering footage would look like. We thought using 3D renders to break down the technical aspects of the cup would elevate the visuals and add a layer of value to the end video.
2
The ideal case study
After wading through moodboards and storyboards we settled on Eden Project for the case study to demonstrate the practicality of the Returnable Cup. With its beautiful surroundings and diverse spaces, Eden Project was the perfect space to place the Cup.
3
The shoot
We took time to iron out the creases and to set up the interview space perfectly. The covering footage was comprised of Macro nature shots and scenes of Dan (CEO and Founder of Circular & Co.) using the cup in the Biomes, demonstrating how customers will use the product.
4
Post-prod perfection
The magic happened when our edit team decided to use one of the macro shots as the backdrop for the interview shot. With the subtle movement and colouring the backdrop added a level of sophistication and class to the video that really captured the essence of the product we were helping to launch.
Who are Circular & Co?
Circular & Co. are a brand who we love to work with. They are pioneers in their sector with a focus on encouraging people to adopt a more circular approach to business and life. This manifests itself in their products which include the Returnable Cup and their hero product, the Circular Re-Usable Cup.
“Working with Bull & Wolf is efficient, fun and productive. They respect your time while at the same time making sure they fully understand the brief. They bring something extra too, their creativity and vision helped us elevate our outcomes. We will definitely work with them again. Highly recommend!”
Ashleigh Smith
– Marketing Director
Brand Videos That Convert
Whether its B2B like this or direct to consumer, we make brand videos that do what you need, drive sales.
Want a brand video that stands out?
We feel like this video nailed the brief and is one we’re very proud of. Whether you have o idea what you are looking for or know exactly what you want, we can help. Get in touch to find out more.
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