We’re always the first to sing the praises of video content and the benefits it presents to the brands who utilise it. As the world evolves and technology continues to become more prevalent in our day-to-day lives, businesses are turning to video to up their efforts to stand out in front of their competitors. Poorly planned and executed videos can reflect poorly on your business and may underwhelm with their overall performance. This is why we would always recommend a video marketing strategy, and if you’re not convinced of its potential just yet, join us as we run through 4 reasons why you should be incorporating video into your marketing strategy.
A Video Marketing Strategy that increases brand awareness
One of the best ways to increase your brand awareness is through the use of a killer video. They are a great way for potential customers to learn about your business or product in an engaging way. According to Hubspot research, 94% of marketers agree that videos have helped increase user understanding of their product or service.
Video Storytelling is more effective than the written word
It is said that video storytelling is more effective in communicating with your audience than the written word. According to Forrester Research, a one-minute video is worth 1.8 million words. This shows the colossal potential video storytelling has for brands looking to communicate their company’s mission or promote their products. A brand video is a great way to transform information-heavy topics into engaging content.
Don’t believe us? Why not check out some of our past work and see for yourselves.
Tap into a growing audience when you optimise your video marketing strategy for mobile users
You’d be lying if you said you weren’t interested in tapping into the growing audience that is mobile users. According to research, mobile and tablet users are three times more likely to view a video than desktop users. And with 50% of online video being viewed by mobile users, optimising your strategy to utilise the format is a no-brainer in getting your brand in front of more people.
Video increases trust in your brand
A good video marketing strategy has long-term goals in mind, which means that it is set out to build trust between the brand and the customer. By invoking emotion or providing value in the video you will connect with the customer on a subconscious level. They may not be ready to buy at the time of viewing your video, but it will come to fruition when they are finally ready to convert. By creating memorable video, you set yourself apart from your competitors who may just be cold-selling.
Completely nail your video marketing strategy with the help of the experts
Here at Bull & Wolf, we’re seasoned professionals when it comes to creating exciting and engaging video that lead to sales. If you’d like to discuss how we can help you take your video marketing strategy to the next level, please do not hesitate to get in touch with us.
